January 23, 2016

Business Benefits


  • Studies have shown that shoppers linger longer and make more frequent trips to shopping strips along a shaded avenue than on one barren of trees.
  • One study found that on average, prices for goods purchased in Seattle were 11 percent higher in landscaped areas than in areas with no trees (Wolf 1998).
  • Research shows that shoppers in well-landscaped business districts are willing to pay more for parking and up to 12% more for goods and services (The Morton Arboretum Press Releases Aug 12,2009).
  • Shaded thoroughfares are not only more physically comfortable but also psychologically more attractive.
  • Businesses leasing office space in wooded developments find their workers are more productive and absenteeism is reduced.
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“Creating a Better San Diego Now, For the Future of San Diego”